I am a Product Designer and UX/UI Designer with
+6 years of experience specializing in 0→1 product launches and building design systems that scale.
Noy Hasade
A modern farm-to-table e-commerce app optimized for mobile sourcing fresh, seasonal produce from local growers. Featuring curated selections from select local farms and boutique agricultural creators.
Results : +125K Active Users | +12% Basket Size Lift | +3% Cashback Opt-in ↑
Panaya
Panaya is a SaaS platform optimized for mobile-first monitoring, delivering automated change intelligence and risk analysis for ERP systems. Powered by smart impact assessment and accelerated testing tools.
Results : +25% Demo Request | +1M Annual Impressions | -15% Bounce Rate ↓
Herzliya Medical Center
A comprehensive healthcare ecosystem spanning three mobile apps for HMC. Featuring an anxiety-reducing patient app for pre-surgery readiness, an operational dashboard tracking staff metrics, and a B2B2C loyalty platform connecting corporate networks with medical specialists.
Results : 85% Anxiety Reduction | 4.5/5 Patient Satisfaction | -20Pre-op No-shows
My Medical Staff by HMC
A high-contrast operational dashboard designed to bring clarity and speed to healthcare professionals in high-stress hospital environments. The app replaces dense, clunky tables with intuitive, fluid shift cards and visual progress arcs, making it completely friction-free for busy doctors and nurses to track worked hours and manage scheduling.
Results : X3 Faster Data Insights | +40% Resource Optimization | -20% Reduction in Overtime
MyMedical Partners
A sleek B2B2C wellness platform designed to turn complex corporate health benefits into an intuitive, consumer-style experience. The app replaces administrative friction with a familiar, e-commerce-inspired feed, allowing corporate employee networks to effortlessly discover, track, and book premium preventative screenings and executive check-ups at Herzliya Medical Center.
Results : 45% Reward Redemption Rate | +120K Benefit Claims | +30% App Retention
Hot TV
A next-generation entertainment and streaming platform for HOT TV optimized for cross-device viewing. Featuring a highly personalized, content-first user interface that simplifies live broadcasting, VOD discovery, and interactive media streaming for millions of households.
Results : +1M Active Viewers | +25% VOD Completion Rate | 4.5 Hrs Avg. Daily Watch Time