I am a Product Designer with
+5 years of experience specializing in 0→1 product launches and building design systems that scale.
Noy Hasade
A modern farm-to-table e-commerce app optimized for mobile sourcing fresh, seasonal produce from local growers. Featuring curated selections from select local farms and boutique agricultural creators.
Results : +125K Active Users | +12% Basket Size Lift | +3% Cashback Opt-in ↑
Panaya
Panaya is a SaaS platform optimized for mobile-first monitoring, delivering automated change intelligence and risk analysis for ERP systems. Powered by smart impact assessment and accelerated testing tools.
Results : +25% Demo Request | +1M Annual Impressions | -15% Bounce Rate ↓
Herzliya Medical Center
A comprehensive healthcare ecosystem spanning three mobile apps for HMC. Featuring an anxiety-reducing patient app for pre-surgery readiness, an operational dashboard tracking staff metrics, and a B2B2C loyalty platform connecting corporate networks with medical specialists.
Results : 85% Anxiety Reduction | 4.5/5 Patient Satisfaction | -20Pre-op No-shows
MyMedical Partners
A comprehensive healthcare ecosystem spanning three mobile apps for HMC. Featuring an anxiety-reducing patient app for pre-surgery readiness, an operational dashboard tracking staff metrics, and a B2B2C loyalty platform connecting corporate networks with medical specialists.
Results : 45% Reward Redemption Rate | +120K Benefit Claims | +30% App Retention
Hot TV
A next-generation entertainment and streaming platform for HOT TV optimized for cross-device viewing. Featuring a highly personalized, content-first user interface that simplifies live broadcasting, VOD discovery, and interactive media streaming for millions of households.
Results : +1M Active Viewers | +25% VOD Completion Rate | 4.5 Hrs Avg. Daily Watch Time